Psychological Correlations Between Chronic Consumption of Feline-Related Digital Media and Workplace Productivity: A Longitudinal Study of the "Grumpy Cat Effect" in Remote Workers

  • Sarah J. Meowington University of Internet Culture , United States
  • Bambang Pamungkas Suparman Universitas Kucing Asia , Indonesia
DOI: https://doi.org/10.30599/jipfri.v9i2.4854

Abstract

This study investigates the psychological impact of consuming feline-related videos on social media regarding the work efficiency of remote workers. Using a quantitative survey method on 500 respondents, this study found a unique paradox: although watching cat videos reduced effective working time by 15%, employee stress levels decreased significantly (p < 0.05), which ultimately improved long-term work output quality. We term this phenomenon the "Grumpy Cat Effect." We suggest that companies provide a "cat therapy" break for 10 minutes every 4 working hours.

Keywords: Procrastination, Digital Anthropology, Feline Therapy, Remote Work, Mental Health

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